Welcome to Magic Brands
Creating Magic
In Baking
QUALITY MEETS INNOVATION
Premium Solutions For Every Baker
At Magic Brands, we bring together a diverse portfolio of high-quality confectionery and baking solutions designed to delight professionals and home bakers alike. With a focus on quality, innovation, and efficiency, our brands simplify the baking process while delivering exceptional taste and reliability.
DISCOVER MAGIC BRANDS
A Leader in Baking Innovation
Magic Brands is a leading company umbrella overseeing a diverse portfolio of both premium and affordable baking brands. With a focus on quality, innovation, and efficiency, we simplify the baking process for businesses and consumers. Our portfolio includes renowned brands such as Goosebumps, Zeelandia, Magic, GB’s Bakery, and Milano’s Gluten Free Bakery, alongside premium cream brands like Bavarian Whip and Wonder Whip. Together, these brands deliver exceptional products to both local and international markets.
Frozen Dough & Par-Baked
Time-saving frozen dough and par-baked products helping bakers achieve fresh, consistent results with ease.
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Ready To Eat
Convenient, ready-to-enjoy thaw and eat products, delivering freshness with zero effort.
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Creams & Fillings
Premium creams and fillings designed to elevate the flavour and texture of baked goods.
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Baking Solutions
Tailored solutions that simplify and enhance the baking process for both businesses and consumers.
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LEADERS IN BAKING
Why Choose Magic Brands?
Trusted Baking Brands
The holding company for a portfolio of established and well-loved baking and confectionery brands.
Premium & Affordable Solutions
Our products cater to both businesses and consumers, ensuring top quality at competitive prices.
Innovation Driven Products
We continuously develop baking solutions tailored to meet evolving market demands.
Convenience Without Compromise
Our time-saving solutions maintain the highest standards of taste and quality.
DISCOVER OUR BRANDS
The Best Baking Brands
Delight in every bite with Magic Mini Swiss Rolls – soft, fluffy sponge cakes rolled with a deliciously sweet filling. Perfectly portioned for snacking, lunchboxes, or teatime treats, they bring a little indulgence to every moment.
Goosebumps is tailored to both Industrial and Retail audiences, offering premium frozen doughs and par-baked products. For Industrial, it provides versatile frozen dough and par-baked options that require baking for professional bakers. For Retail, it features frozen par-baked goods that only need a quick bake or heating, making it easy for home bakers to enjoy fresh quality. High-quality; CONVIENIENT; Versatile; Frozen Dough; Frozen Par-baked
GB’s Bakery makes everyday snacking easy with a range of ready-to-eat treats, from crispy oats crunchies to rich chocolate brownies. Whether you grab them on the go or store them for later, these affordable delights are made for life’s busy moments.
Milano’s Gluten-Free Bakery delivers indulgent, high-quality frozen treats for those with dietary restrictions. Made in a certified gluten-free facility using the finest ingredients, every bite is delicious, safe, and full of flavour.
Bavarian Whip is a luxurious, high-quality cream designed for professional and home baking. With its exclusive recipe and stable texture, it ensures smooth, consistent results in every dessert creation.
Wonder Whip brings variety to the kitchen with its range of flavoured frozen creams, including vanilla, chocolate, caramel, strawberry, and cream soda. Easy to use and incredibly indulgent, they add a delicious twist to any dessert.
Zeelandia provides innovative baking ingredients and solutions tailored for professional kitchens and bakeries. From bread and confectionery ingredients to industrial baking solutions, we help businesses create quality products with efficiency and ease.
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